Reported experiencing some form of mental illness.

Untreated anxiety and depression can affect not just emotional but physical health and have life-long effects, with childhood depression more likely to persist into adulthood.

These are not just statistics, these are real people who struggle daily.

our work
Public Initiatives & Social Campaigns

Make Mental Health A Priority 2022

A National Campaign

by Longwood Care & Positive Parenting Initiative Launching January 2022

GOALS: To create awareness for mental health and to improve access and increase availability to anyone seeking mental health services, resources and support.
OBJECTIVES: To break down barriers to access and combat the negative views through advocacy, inclusion, support, resources and action.


Let’s find 1,000,000 things that help us cope and feel happy.

Life is beautiful and amazing. But many are not feeling this way lately. We feel lonely, sad, anxious, not understood, and not included at times. You are not alone. There is someone who feels this way, right now. Think of the last time you felt this way and what helped you.

Think small, think big, think sight, sound, smell, taste, and touch.

  1. Think positive!
  2. Post that something or things.
  3. Include a photo or video.
  4. #ICareWeAllCare so everyone can see and follow.
  5. Share it with someone or many.
  6. Let’s get 1,000,000 posts that help us cope and feel happy.

Together We Can Make A Difference.



Creating awareness to support mental health needs, and make mental wellbeing a priority. It is needed more than ever right now.


Dedicated to expanding access, improving and sustaining individual and family support networks for mental health.


Join together, bring it forward, discuss its importance, show that we care. No one is excluded and we are in it together.


Help support each other, through positivity, self-care, compassion, self-awareness, empathy, kindness to self and others.


Talk to someone, ask for help. Don’t suffer in silence. “You are in control of what you do.”


Change doesn’t happen overnight, it takes a small step in the right direction. This is that step.


Contribute to the We All Care Fund Today!

I Care We All Care is a mental health initiative of Longwood Care, Inc, a registered 501(c)(3) nonprofit under EIN 81-4196773 to provide resources and support for individuals seeking services and mental health organizations striving to increase access for care.. Donations are tax-deductible to the fullest extent allowable under the law.

Donate directly to mental health non-profits.

Volunteer at local mental health organizations.

Support the Positive Parenting Initiative

100% of all purchases of therapeutic and educational books will directly go towards supporting the We All Care Fund.
If you are a mental health organization, please contact us directly for support and or partnership opportunities.

Supported and Sponsored by
Break the stigma, speak up.

Mental health and wellness is a real thing. Talk to someone and accept help. Bring change and create a lasting impact.


We Are Experts

In conjunction with mental health and human services professions, including marriage and family therapists, mental health councilors, social workers, psychologists, and psychiatrists, we are dedicated to creating, improving and sustaining family support networks throughout communities worldwide.

Positive Parenting Initiative is dedicated to enriching the lives of children and parents through prevention, support and education. Our mission is to build strong families and prosperous communities beginning with children.

We work with established organizations, departments and partners to transform child and family support networks through empowerment, advocacy, inclusion and collaboration.


Giving Children A Voice Social Campaign

“It isn’t difficult for children to express themselves but can be quite challenging for them to articulate their specific feelings through spoken words.” – Anna Svetchnikov

The social campaign aims to create awareness for the challenges of parenting and to help parents transition from viewing their child’s behaviors as negative but with more depth and meaning.

February 24, 2017

East Boston Branch of the Boston Public Library to Host “I’M NOT BAD” Social Campaign

BOSTON, MA – “I’M NOT BAD” social campaign launched  on March 11th, 2017. The event featured children, parents and families involved with the project and support from representatives from the office of Mayor Martin J. Walsh with Massachusetts Senator Joseph A. Boncore and Representative Adrian Madaro underlining the event.

The social campaign aims to create awareness for the challenges of parenting and to help parents transition from viewing their child’s behaviors as negative but with more depth and meaning. The campaign, starring 27 children and their families, all in attendance, will features an exhibition of the video, photos and stories focusing on giving children a voice and a means to share their wants and advocate for their needs, which are often centered on attention, acceptance, affection, and approval.

“It isn’t difficult for children to express themselves but can be quite challenging for them to articulate their specific feelings through spoken words,” said Anna Svetchnikov, Founder and CEO of Longwood Care, Inc. “Many emotions are exhibited through behaviors or exaggerated expressions such as tantrums, ‘kicking and screaming’, pushing boundaries, and many other forms. Parents struggle with these behaviors on a daily basis. More often than not these behaviors are viewed simply as ‘bad’ on the surface and seldom are the underlying issues examined and addressed. On top of this, many parents are stressed out with work and preoccupied with daily routines as well as a vast number of other priorities that these behaviors are overlooked. In other cases, the responses from parents are in haste and the outbursts are equivalent to those of the child.”

The Positive Parenting Initiative and the campaign is dedicated to providing support to children and families and is intended to help parents become creative problem-solvers, to educate, enlighten and enrich the lives of their children. The goal of the program is to add more meaning and value to children’s everyday behaviors and interactions and to focus on creating meaningful connections rather than simple give or take.

About Longwood Care, Inc. & Positive Parenting Initiative

The 501(c)3 non-profit organization and initiative both follow the idea that when families are strong, communities prosper and having a strong and resilient family is not an accident, it takes commitment, effort, and follow through, summed up in the maxim “Happy Children, Strong Families!” Everything the initiative offers is designed to be available globally and free of charge supported by Longwood Care’s non-profit funding and the generous donations from partners and members. Find out more at PositiveParentingInitiative.com and LongwoodCare.com.


Boston Public Library has a Central Library, twenty-four branches, map center, business library, and a website filled with digital content and services. Established in 1848, the Boston Public Library has pioneered public library service in America. It was the first large free municipal library in the United States, the first public library to lend books, the first to have a branch library, and the first to have a children’s room. Each year, the Boston Public Library hosts thousands of programs and serves millions of people. All of its programs and exhibitions are free and open to the public. At the Boston Public Library, books are just the beginning. To learn more, visit bpl.org.

About Anna Svetchnikov

Anna Svetchnikov, LMFT, a licensed Marriage and Family therapist with expertise in trauma and parenting, has worked for a number of non-profits in the Boston area providing in-home therapy to low income families. Her experience ranges in various therapeutic approaches to providing therapy for couples, individuals and families including various family systems as well as parents and children ranging from toddlers to teens. Anna is the reigning Mrs. Massachusetts Universal 2017, a busy mother of two little boys, and is scheduled to present at 2017 Annual Conference for Massachusetts Marriage & Family Therapy.

I Care We All Care is a campaign by Longwood Care, Inc, a registered 501(c)(3) nonprofit under EIN 81-4196773 striving to increase awareness, accessibility and availability for care support mental health service needs, resources striving to increase access for care.